You Can’t Tell Me What To Do You’re Not My Teacher Bestie Shirt

“YouTube viewers are savvy, and they can tell immediately when a creator is faking it,” Derek Blasberg, YouTube’s head of fashion and beauty, explains of Violette’s polished-to-a-point appeal. “She is the You Can’t Tell Me What To Do You’re Not My Teacher Bestie Shirt it is in the first place but real deal, and that’s why she has performed well on the platform.” That, and the fact that she made it a priority to evolve her own channel into a network that showcases content from like-minded contributors, such as chef-activist Sophia Roe and British-Indian blogger Kavita Meera Mehta. “She’s a multi­hyphenate artist, really, not just a makeup artist,” says Glossier founder Emily Weiss, who became fast friends with Violette after they met in Cannes in 2012, during Weiss’s erstwhile days as a blogger. “She has a practical and playful approach to translating beauty and makeup into everyday life, which is often very hard for professionals to do.”

You Can’t Tell Me What To Do You’re Not My Teacher Bestie Shirt, hoodie, tank top, sweater and long sleeve t-shirt

That’s precisely why Estée Lauder hired Violette to be its global beauty director in 2017—and it’s ultimately what she hopes to accomplish with her own brand, which spans makeup, skin care, fragrance, and hair, in practical formats with low-waste packaging. “What’s the You Can’t Tell Me What To Do You’re Not My Teacher Bestie Shirt it is in the first place but goal of trying to compete with Lauder?” Violette asks, noting her deliberately tight curation. “I wanted to create products people don’t have.”